Visual/Layout Seminar

(Mike Joslin)

Mike opened the seminar with a PowerPoint presentation displaying step-by-step information and tips of current methods and ways to present newspapers/articles/posters and talked us through the do’s and donts of layouts, fonts, sizing, balance etc. I found this presentation and Mike’s tips extremely helpful with regards to setting up and finding new and exciting ways of presenting my work.

 

SEMINAR NOTES:

PAGE LAYOUT

Your work has the potential to be out facing. Designs and layouts make a massive statement about yourself- positive | negative.

IMPACT IS IMPORTANT 

3 key principles

  • Alignment
  • Balance
  • Focussing Attention
  • ALL RELATE TO HOW SOMEONE READS SOMETHING

Elements Alignment

All elements on a page should align with at least ONE other element.

ALIGNMENT

Edge Alignment

-Lorem Ipsum-

is a body of text, work out placement, how things look and are laid out.

Traditional Alignments:

  • Left
  • Right
  • Center

People usually read left-to-right

Small occasions right alignment is hard to read. So is center. Left ranging allows it to be easily readable.

Mike then showed us examples of alignment in current published posters/designs in situ: text, imagery. Some images suggest alignment.

VISUAL ALIGNMENT

Thinking as text as an image.

Seeing the visual aesthetic constructed text and alignment.

Some strong diagonal directions within publications.

The section of a design CAN have its own type of alignment

a design CAN use different types of alignment

HOW TO DO IT 

Sketching using ‘layout paper’

Deal with balance and structure rather than specific content-

  • Illustrator
  • InDesign

-Show rulers- brings guides in

Always consider the alignment when creating your design work.

BALANCE

is the equal distribution of ‘visual weight’

a well balanced design looks right because of our natural environment eg:

we would expect something improperly balanced to fall over.

  • Symmetrical Balance- speaks for itself mirror symmetry | visual

FOCUSSING ATTENTION 

Effective composition and page layout can be used to draw the viewers attention to the important elements of the page and therefore communicate the visual messages more effectively.

the eye naturally focusses to the part you WANT to view first. Usually an image

Frost designs

In general, it is a bad idea to draw the viewers attention to the bottom of the page.

ALWAYS consider where you would like the viewers eye to look when designing.

MARGINS

grid systems and layout

  • Bottom margins should be the largest in width, if all equal is makes the main area looks low!

Large margins indicate QUALITY

COLLUMNS

Consider number of words per line.

less than 8- too small

10-12 is ideal

INTERESTING CONCEPTS-

  • Rule of thirds
  • Z-layout eye naturally scans a page in this pattern/way

 

 

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