An Introduction to Graphic Design

(Mike Joslin)

Mike opened the seminar by speaking to us about a PowerPoint presentation he was going to address on the subject of Graphic Design to enhance our knowledge and make us think further about the look and layout of our 20+ page magazine. I felt as though this helped me further to think of an ideal design and layout and look for my magazine to give me a specific style.


  • What is Graphic Design?
  • How did it evolve?
  • When did the profession come into existence?
  • And Why…

term = refer to a number of artistic and professional disciplines which focus on visual communication.

Mike then went on to show us visual examples on slides of Graphic Design used in many different situ’s.

Graphic Design was born of art and technology (printing).

Mike then said that when working for a company or person, the client is a designers worst enemy. The client is the one with the money, changes their mind, uses basic sample designs of yours to determine what the end product that they want will look like.

Graphic Designers work with a range of products such as: poster, book, web, advertisements etc..

They have to start by asking themselves:

What is the objective of the communication?

What needs to be said first…?

How do you want the eye to flow on the page?

Who are you speaking to?

Who is the target audience?

What is the ‘tone’ of your voice?

helps concentrate on more important methods

Tools for the aforementioned issues:

  • Point
  • Line
  • Form
  • Pattern
  • Texture
  • Space
  • Colour

Mike then showed us more visual samples and explained that ABSOLUT VODKA as a company spend a lot of money on their budget and have prestigious artists commissioned to work for them eg. Salador Dali etc.



Perception of audience view

A3- We should tweak our designs. Take into consideration this presentation.

I found from this seminar useful tips and information to help me progress and decide what kind of style and look I want for my A3 magazine.


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